In today's business landscape, regardless of whether you have a dedicated marketing team or not, one thing is crystal clear: marketing plays a pivotal role in driving business growth. Building an effective marketing strategy is a journey that requires time, patience, and a willingness to embrace both successes and failures. This blog post will guide you through some essential B2B marketing strategies to help your business thrive.

Our team has been recently awarded for our invaluable services and efforts in the market! Clutch has named us as one of the Game Changing Cybersecurity Consulting Companies in New York City and we are very proud to finally share this with all of you. We are proud to be one of the recipients of this game-changing award!

Apple just released their iOS 17 update on September 18th, iOS 17 brings big updates to Phone, Messages, and FaceTime that give you new ways to express yourself as you communicate. StandBy delivers a new full-screen experience with glanceable information designed to view from a distance when you turn iPhone on its side while charging. AirDrop makes it easier to share and connect with those around you and adds NameDrop for contact sharing. Enhancements to the keyboard make entering text faster and easier than ever before. iOS 17 also includes updates to Widgets, Safari, Music, AirPlay, and more.

Over the years, we've had numerous interactions with potential clients. However, we often find that the questions asked are not as insightful as they could be. Frequently, these inquiries revolve around the shortcomings of their previous service providers, offering only a partial perspective. Enquiring about the cost, while important, should not be the main concern. In response to this query, we emphasize, "The lower the price, the higher the potential hidden costs." Opting for the cheapest option may ultimately lead to increased expenses due to data breaches, service disruptions, and various other complications. When it comes to selecting the ideal IT service provider for your business, it is imperative to pose the following questions to ensure that you are making the right choice.

LinkedIn has seen a notable increase in account security breaches. Users have reported difficulties accessing their accounts, and in certain instances, they've encountered demands for payment to regain access or risk permanent account deletion.

In a concerning turn of events, attackers have recently launched an extensive phishing campaign named EvilProxy, causing a storm of trouble for thousands of Microsoft 365 users worldwide. This campaign targeted high-profile user accounts, mainly those belonging to top executives, with the ultimate goal of infiltrating deeper into organizations' internal systems.

For years, managed service providers (MSPs), chief information security officers (CISOs), and IT experts have depended on the guidance of the National Institute of Standards and Technology (NIST) to navigate the landscape of cybersecurity best practices. Initially introduced in 2013, the NIST framework has been a cornerstone. However, considering the rapid evolution of cybersecurity, a decade is a substantial stretch of time, and a revision has been overdue. In alignment with this need, a recent update was introduced earlier this month, prompting experts to highlight its timely significance.